In a move set to boost oral health awareness, Colgate has chosen Nollywood and Kannywood actor, Ali Nuhu, as its brand ambassador for Northern Nigeria. This partnership aims to reach communities across the region with important messages about oral hygiene.
- Ali Nuhu becomes Colgate’s ambassador in Northern Nigeria.
- The campaign aims to improve oral health awareness.
- Free dental checkups were offered at a Kano market.
- Nuhu’s influence is expected to encourage wider Colgate product use.
Star Power Meets Oral Care
Colgate-Palmolive recently announced Ali Nuhu as their brand ambassador for Northern Nigeria. The popular actor, known for his work in both Kannywood and Nollywood, will be the face of Colgate in the region. The announcement was made during a lively market activation event called “Yanga with Your Smile” in Kano’s bustling Bata Market.
Free Dental Checkups
The event attracted a large crowd, many of whom took advantage of the free dental checkups offered. This initiative provided valuable oral health assessments and advice to the community.
Why Ali Nuhu?
Colgate’s Regional Sales Manager for the North, Abdul Musa, explained that Nuhu’s widespread popularity and influence, particularly in the Nigerian film industry, made him the ideal choice. Musa believes Nuhu can effectively communicate the importance of good oral care and the benefits of using Colgate products in a way that connects with the local audience.
A Trusted Voice
“Ali Nuhu resonates easily with the local audience,” Musa stated. “We know how much he is respected and revered here and will be glad to leverage his influence to promote oral hygiene.”
Nuhu’s Commitment
Nuhu expressed his pride and excitement about joining forces with Colgate. He committed to using his platform to encourage the use of Colgate products, highlighting their effectiveness in addressing cavities and improving overall oral health. He plans to spread this message throughout Northern Nigeria.
A Personal Endorsement
Nuhu shared his personal belief in Colgate, stating, “Based on my experience, I can say that Colgate remains the number one oral care product to address any dental issues.” He urged Nigerians to prioritize their dental health and choose Colgate as their trusted oral care solution. Beyond brushing, Nuhu could also advocate for regular dental checkups and a healthy diet for optimal oral hygiene.
Colgate’s Continued Commitment
Colgate aims to empower Nigerians to regain their confidence through healthy smiles. This partnership with Ali Nuhu is a significant step towards achieving that goal in Northern Nigeria. It leverages the power of a beloved celebrity to promote essential health practices and improve the well-being of local communities.
